Baskin Robbins
Industry: Food & Beverage | Category: Franchise Marketing |
🧩 Project Overview
Baskin Robbins, one of the world’s most loved ice cream brands, operates multiple franchise outlets across India. The Janakpuri branch approached us to elevate its local brand visibility, increase footfall, and build a strong digital presence that aligned with Baskin Robbins' global identity while catering to the local Delhi audience.
🎯 Objectives
Improve local discoverability through Google and social platforms
Increase in-store visits through location-targeted campaigns
Enhance brand engagement on social media
Drive seasonal promotions and limited-edition flavor awareness
📈 Our Strategy
1. Google My Business Optimization
We optimized their GMB listing with high-quality visuals, updated business info, regular posts, and customer engagement responses — making the outlet rank for keywords like “ice cream near me” and “Baskin Robbins Janakpuri.”
2. Social Media Management & Creatives
Developed eye-catching creatives aligned with Baskin Robbins’ brand tone, promoting flavors, offers, and festive campaigns. We leveraged Instagram & Facebook reels, carousels, and stories to maintain a fun and colorful feed.
3. Campaigns for Promotions & New Launches
We executed short-term campaigns for product launches like Ice Cream Cakes, Winter Specials, and Valentine’s Day Offers — driving limited-time traffic and boosting conversions.
✅ Results
45% increase in footfall over 3 months
3x engagement on social media posts
Consistent follower growth and repeat customer engagement online